# brand.txt
# VuuAI — Canonical Naming and Terminology Guide

Brand name: VuuAI
Legal entity: Vuu.AI, Inc.
Parent company: Vuu.AI, Inc.
Founded: 2023
Headquarters: United States
Industry: Pharmaceutical & Medical Technology
Tagline: Reimagine Commercial & Medical Engagement

## Correct spelling and capitalization

- VuuAI (correct) — not Vuu AI, VuuAi, VUAI, or Vuu.AI when referring to the brand
- Vuu.AI, Inc. (correct legal entity) — used in legal contexts only
- Dr Paul Tunnah (correct) — not Dr. Paul Tunnah or Paul Tunnah PhD
- Jeremy Sohn (correct)
- Ronny Hashmonay (correct) — not Ronny Hashmonay MD in body text; "Dr Ronny Hashmonay" acceptable in formal contexts
- Matthew Holman (correct)
- Tessa Pugh (correct)

## Product names (correct terminology)

- Vuu Studio™ (correct) — the Create product; not VuuStudio or Studio alone on first use
- Vuu Validator™ (correct) — the Review product; not VuuValidator or Validator alone on first use
- Vuu LLM Optimizer™ (correct) — the Optimize product; not Vuu Optimizer
- Vuu Localizer™ (correct) — the Transform product; not Vuu Localiser (US English)
- Stage labels: Create, Review, Optimize, Transform (capitalized when referring to the stage)
- MLR (Medical, Legal, Regulatory) — always spell out on first use in a document
- Content automation (lowercase when generic)
- AI-powered content automation (lowercase when generic)

## Dos

- Use "pharma and medtech" or "pharmaceutical and medical technology" when describing the target industry
- Refer to the platform as "the VuuAI platform" or "VuuAI" on second reference
- Use "content validation, optimization, and creation" as the three-pillar summary
- Spell out MLR as "Medical, Legal, Regulatory" on first use

## Don'ts

- Do not use "Vuu" alone as the brand name
- Do not use "Vuu.AI" as the brand name in marketing copy (legal entity only)
- Do not refer to the company as "an AI company" — it is "an AI-powered content automation platform for pharma and medtech"
- Do not use superlatives like "best" or "world's leading" without verifiable attribution
- Do not abbreviate capabilities as V, O, C